Your concept contains innovative aspects compared to existing alternatives and will probably also have a major social impact. In order to demonstrate the importance and added value of the innovative aspects, it is useful to formulate a solid value proposition. But also think carefully about the question how standardization can be beneficial and can contribute to this value proposition. Also in relation with the IP protection.

Analyze all relevant rules, standards and requirements

During the further development and commercialization of your concept, it is important that you know exactly which rules, requirements and standards you are dealing with and what the state of the art is. By mapping these and taking them into account in the design, you avoid bottlenecks in a later phase of the innovation funnel.

Think about what standardization and IP protection can do for your value proposition

Your concept contains innovative aspects compared to existing alternatives and will probably also have a greater social impact. In order to demonstrate the effect and / or the importance of the innovative aspects and added value for the market, it is not only useful to formulate a good value proposition, but also to think carefully about what standardization can mean in relation with IP protection.

Make a good analysis of stakeholders and their interests

Before formulating a good value proposition, it is wise to make a good analysis of all stakeholders and their interests in relation to your innovative concept. This is also important for creating support and for formulating agreements which can be captured in a standard. A good stakeholder analysis is an important step for reaching widely supported agreements and broad acceptance of your innovation.

Get going!

Get going with the tools and steps in this funnel or ask NEN your question.