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Standards ensure that innovations spread faster. Standards are the crucial bridge to the market, especially when it comes to making research and development results marketable.

The story of our researcher shows in 4 videos how standards support her research and innovation process, what opportunities arise for her through the application, and how she develops new ideas with the development of standards.

My idea and the challenge

Our researcher had an idea – innovative, novel and simply revolutionary. She wanted to conquer the market with her innovation. But hurdles soon appeared. How did she reach her goal anyway?

Every product starts with an idea: a researcher discovers something and has an innovative, new and revolutionary idea. This idea must become a market-ready product, but that is not easy: without all the necessary knowledge, the idea cannot be implemented easily and without problems.

The following video shows how the researcher achieves her goal and succeeds in bringing her idea to the market.

Opportunities through standards for my idea

How do standards and innovation go together? Our researcher wondered. What opportunities arise from standards in research and development?

How do standards and innovation go together? Standards contain structured knowledge from practice: the “state-of-the-art”. With their help, the researcher saves time and money during product development, avoiding mistakes previously made by others. This increases efficiency and helps to strengthen her market position. In addition, standards ensure the worldwide compatibility of her product.

The following video shows how standardization and innovation are interrelated and can reinforce each other.

Apply my idea and standards

Our researcher benefited from the application of standards in the project phase. But how did she find out which standards are useful for her? But how now?

The researcher receives support from NEN when looking for the standards she needs. Thanks to the advice she has received, she can focus on the content of her project.

Because standards always contain state-of-the-art knowledge and are future-oriented, the researcher can also integrate new developments into her product. Watch the next video for this.

Actively shaping standards

Our researcher’s idea was implemented and the product was ready. But soon interfaces were needed for which there were no standards. This was their chance to actively help shape standards and define what will be standard tomorrow.

After implementing her idea, the researcher can relax or contribute to the development of new standards, e.g. for interfaces for her product. That is the opportunity to define the standards of tomorrow and thereby give the product a boost. Besides, anyone can do this and contribute to new standards. The following video explains how this works.

Other case studies

Check out the other videos below and see how other companies, startups and inventors use standards.